How can I even start to review my new Hood K7-AA jeans??!! I’m the sort of person who researches over and over; videos, internet research and in-store hands on, I’ve been doing this since January trying to find a pair of denim bike jeans but I couldn’t find anything that was just right and didn’t cost a fortune. (Read that as sales persons worst nightmare!) I first came across Hood Jeans in March but dismissed them given that I couldn’t try them on and get my hands on them for a good look. But time after time their name came up and my research and their testing really made them stand out from the other brands. I finally bit the bullet and ordered a pair without touching last week; plenty of research and messages to Chris the owner (sorry Chris) WHAT HAD I DONE?! This sort of purchase was so out of character for me. 5 days later the parcel arrives, on picking it up it felt lighter than I expected, compared to their rivals, had I made the right decision or was something missing? On opening the package, everything was there (jeans, hip & knee armour and the choice of a free exchange if they weren’t right the first time) the jeans looked and felt amazing. On first trying them on they didn’t let me down, they fit true to size and looked like a pair of high street jeans. I had upgraded the armour to the “Pro armour” it felt a tad bulky on fitting but not too uncomfortable and still look like a pair of jeans would wear to the pub. On my first test ride today; 40-50 miles or so the jeans felt great. The temperature was 18° and I could hardly tell I was wearing them, they felt cool. A little tinkering with the knee armour to get it in place, but that’s expected. You can tell that the armour is there as the knee area felt a little tight but for me it’s worth the upgrade to make the jeans a level 2 product. The bum area also felt snug when I was moving around on the bike but when I was sat planted the jeans felt really good. On getting off the bike I had a huge smile across my face. Had I made the right decision? Absolutely! All that time researching had paid off. The customer service from Chris & Julie was great and the product did exactly what they had promised. A stylish, comfy & extremely wearable pair of riding jeans. A super critical 9.5/10 given the bulky knee armour and tight bum. No other jeans have got anywhere near that score! Hood jeans, thank you & if you ever need a brand ambassador give me a shout any day!