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THE GENEOLOGY OF HOOD JEANS INNOVATIVE JEANS OF TRUE HERITAGE

2018 celebrates twenty years; below is how Hood Jeans became one of the world’s leading specialists of motorcycle jeans.

Hood Jeans are a family company based in Norfolk, England. Chris and Julie set up the company in 1998 but the roots of Hood Jeans go back a lot further.

Chris’s parents (June and Tom) first started making Jeans back in 1955 at the Lee Cooper factory in Harold Wood, London. They met at the factory, Tom being a mechanic and June a machinist, they married in 1957. Over the following years they helped to set up other jean brands but by the late sixties they were ready to set up alone. They called their company Motown Jeans and based this in Stanford-le-Hope, Essex. It was almost twenty years later at the Motown Jeans factory that Chris met Julie and history repeated itself. They both worked there for a further ten years before leaving to set up their own clothing company.

They spent the next few years designing jeans for major high street names; during this time they were asked by a Motocross team to design their race kit. They were given fabrics such as Cordura, Ballistic Nylon and Kevlar to use within the kit and gained much knowledge about the strengths of these hi-tech fabrics.

They continued working on the race kits for two years before combining these new fabrics with their own background in denim Jeans, the seed for Hood Jeans was planted. Chris and Julie worked on these ideas over the next two years before launching the Hood Jeans brand of Motorcycle Jeans in 1998.

When launched the Hood K7 jean was one of the first motorcycle jeans in the UK, it has since become one of the bestselling and most respected motorcycle Jeans on the market.

2015 saw a major leap forward for the Hood Jeans brand with sales increasing by an incredible 70%. This was credited to many reasons, some being the inclusion of a more comfortable K‑tech Para-aramid lining, the adding of a ‘Free Worldwide Delivery Service’ and a ‘Free UK Exchange Service’. Later that year a ‘Subsidised Worldwide Returns Service’ was also added.

SO WHAT NEXT FOR 2018

This year see’s the biggest changes since Hood Jeans first entered the motorcycle jeans sector back in 1998. As from the 21st April 2018 all motorcycle clothing will have to be certified to the proposed European Standard, prEN 17092. For a family business like Hood this brought many questions; how would they cope with the test processes, could a small family business such as Hood Jeans afford the costs involved with certification and how would their jeans stand up to the demands of the new standards. All these factors favour the larger manufacturer so to survive the Hood Jeans business and products had to change.

The development, testing and certification processes took eighteen months and has brought some major improvements to their products. The new K7 Infinity Jean is already causing much talk within the industry, especially with it being the first motorcycle Jean to be certified in the UK to the new PPE Regulation 2016/425; prEN 17092-3, AA rated, denim and para-aramid jeans.

On top of the CE certification the new K7 Infinity also has some great new features including the cooler, more comfortable K‑tech ‘Infinity’ Para-aramid protective fabric and a climate control ‘Airflow’ mesh that covers the whole jean. The K7 Infinity Jeans now come’s with D3O® T5 EVO X hip and knee armour fitted as standard. They also bring some great new design features including; new denim, labels and Infinity embroidery. Sadly the new regulations have meant the loss of a couple of their much loved styles of jeans; these just didn’t sell in big enough numbers to make it commercially viable to put them through the certification process. Well, for now at least.

The new CE regulation certification process did introduce Hood Jeans to some new partners. These partners are experts with abrasion fabrics and in the manufacture of CE approved garments. Their knowledge has been of much help to Hood Jeans during the past eighteen months. This new expertise added to the Hood Jeans heritage, knowledge, and experience of the reinforced denim motorcycle jeans sector has helped to create some great new products. The main production will now take place in China but the development, design, sales team and most importantly heart of the Hood products will remain in the UK, as will a small production capability.

Hood Jeans remains a family business; Chris states “this helps them to give the personal service to their customers” something that Hood Jeans are well known for. Julie finishes by saying “our customers have given us so much support, encouragement and custom over the years; it’s this backing that’s made us the company we are today”.

"They are comfortable to wear (even with the pro armour), the size descriptions you give on your site match the product perfectly."
"I've been searching for literally years for the perfect pair of riding pants and I've finally found them"
"The cut, fit, and comfort of the jeans was something I have been trying to find in riding apparel for many years."
"You have exceeded my expectations in terms of quality of the product, customer service and timing of the delivery."
"Thanks to my Hood K7 Jeans I still have my legs intact."
"The paramedics were really impressed at how well everything held up, and so am I."
"The denim on my Hood Jeans had been ripped in numerous places but the K-tech para-aramid and D30 armour saved me from any injury."
"The pockets are really nice and deep with the security of Velcro on the side and back so you know you’re not going to lose anything."
"I had no road rash at all and the jeans were completely undamaged. Sadly, the medical team had to cut them off me but I managed to save the armour."
"I never felt hot or noticed the protectors and they look like a normal pair of jeans not the bulky attire usually associated with protective biker gear."
"I had no road rash at all and the jeans were completely undamaged. Sadly, the medical team had to cut them off me but I managed to save the armour."
"The knee armour gives me that extra bit of reassurance and no ugly seams across the thigh and calf."
"My jeans performed extremely well in their confrontation for the tarmac... The K-tech Para-aramid lining was totally un-marked."
"The knee armour in the Jeans was very effective in protecting my knees from the initial impact and subsequent excursion over the bonnet."
"Excellent product as advertised and I would highly recommend to anyone without hesitation."
"Great buying experience! I am very pleased with the product received and the speedy delivery."
"The Jeans arrived yesterday and I cannot thank you enough. They fit like real jeans unlike some of your competitors."
"Just a short mail to say how impressed I am with the cargo jeans my wife purchased recently... They are superbly made and the fit is just right."
"The damage to the jeans was a tiny hole in the outer layer and no penetration to the K-tech Para-aramid, 100 percent impressed with them."
"My K7 Jeans. What can I say? Wonderful Jeans can compete with any number of premium jeans brands. It fits very comfortable and looks very, very safe."
"My K7 Jeans stood up to a 60mph slide; part of which had a 200kg bike on top of them (and me)! The K-tech Para-aramid lining was completely intact."

Subject to our recent telephone conversation concerning the high speed accident I had whilst wearing my Hood jeans. As you

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